“Our knowledge is your beauty”
- Dean & Davis
Company offers:
Dean and Davis Factor take their insider knowledge (straight from the experts) to create fabulous award winning makeup products. But thats not it.. they also kindly share helpful tips and secrets to help us look our very best!
Goals:
To infuse contemporary beauty, energy, and the creative lifestyle of Smashbox photo studios through the cosmetic line and into the lives of people all over the world!
Continue to grow in both Domestic and International customer base!
To establish a makeup line for the use of makeup artists and basically everyone else to enjoy!
Strategies:
Tons of publicity through online advertising and media!
The parade of famous faces wearing Smashbox cosmetics gives the makeup instant appeal!
Sleek packaging and amazing quality products- the customer gets what they pay for!
Four P’s:
Product: Makeup for lips, eyes, and face. Also offers brushes, pencils, sharpeners, stylish bags, makeup removers, cleansers, and moisturizers.
Place: Sold in stores in United Arab Emirates, Bahrain, Bahamas, Canada, Chile, Colombia, Denmark, France, Guatemala, Hong Kong, Honduras, Ireland, Japan, Kuwait, Mexico, New Zealand, Panama, the Philippines, Saudi Arabia, Sweden, El Salvador, and the United States.
Place: Sold in stores in United Arab Emirates, Bahrain, Bahamas, Canada, Chile, Colombia, Denmark, France, Guatemala, Hong Kong, Honduras, Ireland, Japan, Kuwait, Mexico, New Zealand, Panama, the Philippines, Saudi Arabia, Sweden, El Salvador, and the United States.
Promotion: Magazines (In Style, Self, Marie Claire, Allure, etc..) Online (QVC, Beauty.com, Sephora.com, Smashbox.com, etc..)
Pricing: (Some examples of pricing) Face Primer $15-$49, Foundation $29-$59, Eye shadow $16-$79, Mascara $20-$79, Bronzer $26-$39, Blush $24-$79
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