External Environment
Target Market: Women of all different ages and race
Celebrities are a huge part of todays society! Smashbox knows how much we strive to obtain their hot and flawless looks. So when we hear that all their new concepts for new colors and products come from the one and only beauty designers at Smashbox studios, how can we resist!?
Smashbox cosmetics always has a sharp eye on fashion trends when developing their makeup products because they know how often our generations and lifestyles change!
Demographic Factors
Race: The world is full of different looking types of women with many shades of skin. Smashbox is aware of this and has created a fantastic selection of makeup for all skin tones- from fair to dark!
Age: Smashbox recognizes that as you get older it can be way harder to achieve a flawless celebrity look. So they have been creating products that are anti-aging and have the science of skin care built in. An example of this is the Halo hydrating perfecting powder!
Technological Factors
Since many things are done through the internet these days, Smashbox has created a user friendly and resourceful website. If you enter www.smashbox.com you will find a website that is not only for purchasing products but also provides you tips and teaches you how to accomplish certain looks. Their website also will help and guide you to find the right makeup and products for you! Not to mention they also offer free shipping and jumbo samples with every purchase!
“Now all of our beauty tips, tricks, and insider secrets are yours to try.”
“Tell us a little about yourself so we can give you a personalized consultation and address all your beauty needs.”
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